“Abu Moo collection” the most pricey and most pointless app
Android users have outrageously multiplied over the past decade. Google Android’s play store (app store) provides about four million applications for its users. These Apps have speckled utility and their efficacy is also never inflated. People download these apps for a variety of reasons ranging from personal satisfaction, safety, pleasure and many more. Most of these applications are totally free while others have a minimal charge. However, play store also provides few apps which are highly expensive. The Abu moo collection is one of those. It consists of six individual apps named after gems Emerald, Sapphire, Ruby, Black Diamond, Aqua Marine, and Amethyst. Each app costs $400 and the entire range is for $2400.
Abu Moo Collection embellishes your gadget’s home screen with a gemstone. The developer’s description of the app is also pretty ludicrous. The developer clearly claims about the uselessness of the app by saying that; “One of the most expensive apps on the market that does absolutely nothing, except showing the world how rich and awesome you are!”. The description of the app invokes your ego to brag e.g it says ‘Are you rich and successful?’ Do you want to buy an expensive app just because you can? These statements clearly predict that this app is meant for nothing more than exclusiveness and status.
Keeping in view these statements, one can distinguish that marketing strategy used by the founders is very distinct. They are not praising their product to make you buy it; else they are emotionally acquiring you to buy this app and assert your might. There is also another different characteristic related to it. The Google store doesn’t offer even a single screenshot of what the app actually looks like. Instead, the screenshot given in the store says that “here will be the shining diamond”. Thus, it has created a kind of perplexed curiosity in the audience. This curiosity of the application has attracted a couple of customers.
It is not only the Abu Moo app but there are others as well which are equally expensive.
And the astonishing fact is that in 2016, app industry made almost $50 billion revenue of these applications; which actually was far more than that of the music industry turn over which was $46 billion.
Moreover, the experts predicted that this revenue will turn even higher by 2020. This situation depicts that the global demand for such luxury goods is rapidly increasing.
Now point to ponder is why people invest in such useless and expensive apps like Abu Moo?
There could be two possible explanations for this kind of extravagant expenditure; the discernible and the obscure ones. The discernible confessions might be that people want to flaunt their wealth and bring exclusiveness to their status. A Political myth which bolsters this kind of irrational behavior is that wealth belongs to the best and the deserving. So acquiring this kind of artificial social symbol or status will make you feel more powerful, influential, and free.
Now if we look into the obscure reasons; the first thing which comes to our mind is that there is this human perception that expensive goods are of better quality. So we spend quite irrationally while purchasing luxury items; even if the economical counterparts of these items are proven better. The second possible obscure reason behind purchasing Abu Moo app is that it has something to do with our inner selves. A research at the Yale University says that the quest for authenticity develops in the childhood. When we persuade a child to pick a good identical to the one which he has, he refused. The reason is the pride or memory attached to the good.
According to a study published in Journal of Experimental Social Psychology, such aid of buying luxury items like Abu Moo can act as a solid self-confidence program. It makes them feel more valuable, important and loved. So due to the above-disclosed reasons a couple of people have downloaded this app up till now; the reviews show that so far Emerald is the best-rated app in this entire collection. It is followed closely by Ruby and Sapphire with one five-star rating each.
• “Android Apps on Google Play.” Google, Google, http://play.google.com/store/apps/developer?id
• “Black Diamond- Android App on Google Store.” Google, Google, play.google.com/store/apps/details?id=com.richpeoplesclub.blackdiamond&hl=en.
• “Global Power of Luxury Goods.” Deloitte, www2.deloitte.com/content/dam/Deloitte/global/Documents/consumer-industrial-products/gx-cip-global-powers-luxury-2017.pdf.
• “Journal of Experimental Social Psychology.” Journal of Experimental Social Psychology – ScienceDirect.com, www.sciencedirect.com/science/journal/00221031.